Circo de Ideias is a non-lucrative association. Their main goals are to promote Architecture knowledge and study it throughout time. The fact that their name integrates three times the letter ‘I’ allowed us to play with the juggling activity. This concept was not only a reference to the circus but also to their way of seeing their activity. Being a cultural association, they intend to do the maximum with the minimum budgets. We developed a linear logo where the letter ‘I’ does not seems to bounce around. Their proportions in terms of white space correspond to the Fibonacci series.