«Life in the image world has made us all voracious, if not always deliberate, consumers of visual messages. Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. )(…).» — Christian Leborg

The aim of Visual Grammar is to articulate the beauty of form and to investigate its principles, functions and consequences in visual communications. Modern Theory has invited 10 studios to participate in the exhibition. Each studio in turn has nominated another studio or designer to take part, adding up to a total of 20 contributors. The exhibition will create a stimulating dialogue between studios and designers from around Europe in the city of Brussels.

Participants were asked to research and communicate an aspect of the fundamental components of visual grammar. Based on their research, they had to create a poster that would visually convey their findings. They were free to interpret the brief in any way they see fit, provided that the poster articulates the concept of visual grammar and conforms to the technical requirements. In addition, they were asked to submit a short rationale for the work.

Participants: Atsuki Kikuchi, Base Design, Claudia Klat, Coast, George Hardie, HORT, Leterme Dowling, Maddison Graphic, MuirMcNeil, Neubau, NODE Berlin Oslo, North, Open Source Publishing, PLMD (pleaseletmedesign), Project Projects, R2, Studio Astrid Stavro, StudioThomson, and Work In Process.

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